Welcome to Emil Lux GmbH & Co. KG!

Emil Lux GmbH & Co. KG is part of the OBI Group of companies, and is responsible for the global sourcing of over 25,000 products. Its range of products spans virtually all key areas of the DIY, hardware and gardening markets. Emil Lux GmbH & Co.KG sources products globally with the help of its own subsidiaries, e.g. in Hong Kong (HK), Shanghai (CN) and Ho Chi Min City (VN), as well as through a network of independent agencies.


The OBI Group

OBI is Europe’s largest DIY retail group, and offers a wide range of DIY and gardening products. OBI was founded in 1970. Since then, OBI has grown dynamically, and is consistently above the market average. OBI currently has over 660 stores in central and eastern European countries. OBI is also growing in several countries thanks to the corresponding online business. With more than 350 hardware shops, and more than 80 stores in Austria, OBI is a front runner in central Europe’s DIY industry. The OBI Group currently employs more than 48,000 people, who help to achieve a turnover of over EUR 7 billion.


Product philosophy

We adjust our ranges and products to meet the requirements of our customers. We develop products and concepts which are tailored to the various expectations and experiences of our customers, who include absolute beginners, DIY enthusiasts and professional decorators. The needs of our customers vary both within and between countries, due to factors such as country-specific uses, the season, tastes, technical and legal characteristics, purchasing power, etc. LUX integrates these requirements into a diverse product and private brand portfolio that differs in terms of both price categories and product groups. We take care of our products and private brands, because these are the backbone for a long-term, trusting customer relationship.