Welcome to Emil Lux GmbH & Co. KG!

Emil Lux GmbH & Co. KG is part of the OBI Group of companies, and is responsible for the global sourcing of over 25,000 products. Its range of products spans virtually all key areas of the DIY, hardware and gardening markets. Emil Lux GmbH & Co.KG sources products globally with the help of its own subsidiaries, e.g. in Hong Kong (HK), Shanghai (CN) and Ho Chi Min City (VN), as well as through a network of independent agencies.


The OBI Group

OBI is a leading DIY brand in Europe with a wide range of DIY and garden products. OBI was founded in 1970 and has been growing dynamically ever since, in some areas above the market average. OBI currently has more than 650 stores across Europe. Parallel to the stationary trade, OBI is steadily expanding its online business in many countries. With more than 350 DIY stores in Germany and over 80 in Austria, OBI is one of the top players in the DIY business in Central Europe. The OBI Group currently employs around 48,000 people, who recently generated sales of more than € 7 billion.


Product philosophy

We adjust our ranges and products to meet the requirements of our customers. We develop products and concepts which are tailored to the various expectations and experiences of our customers, who include absolute beginners, DIY enthusiasts and professional decorators. The needs of our customers vary both within and between countries, due to factors such as country-specific uses, the season, tastes, technical and legal characteristics, purchasing power, etc. LUX integrates these requirements into a diverse product and private brand portfolio that differs in terms of both price categories and product groups. We take care of our products and private brands, because these are the backbone for a long-term, trusting customer relationship.